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Director of Product Marketing

Director, Product Marketing

About Lexipol
At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep the first responders coming home safely at the end of each shift.
Working at Lexipol means making a difference – day in and day out.
About the Role
The Director of Product Marketing is a strategic leader responsible for defining and communicating our value proposition across our suite of SaaS solutions. This role leads a team that sits at the intersection of marketing, product, customer experience and sales — defining how we position our products in the market, shaping the buyer journey, and driving growth through compelling messaging, customer insights, and in-product marketing initiatives.
The ideal candidate is a strategic storyteller and operator who understands how to translate product innovation into customer value and go-to-market strategies that drive awareness, adoption, and revenue growth.
This is done through working in these areas of focus:
Positioning, Messaging & Market Strategy (35%)
  • Define and continuously refine our product positioning and messaging to differentiate the markets we serve.
  • Develop audience-specific value propositions, competitive landscapes, and messaging frameworks for all products and verticals.
  • Partner with Product Management on roadmap visibility and market alignment, ensuring launches are grounded in customer outcomes.
  • Conduct market and competitive research to identify trends, threats, and opportunities, sharing insights with senior leadership.
Go-to-Market Leadership (35%)
  • Lead go-to-market planning for new product launches and major feature releases, partnering across Product Management, Customer Experience, Sales and Marketing.
  • Define launch goals, buyer journeys, and success metrics to ensure measurable business impact.
  • Ensure consistent storytelling across campaigns, demand generation, and customer communications.
  • Create launch toolkits, messaging frameworks, and internal enablement materials for new features and solutions.
In-Product Marketing & Product-Led Growth (15%)
  • Set the strategic vision for in-product marketing and product-led growth across our portfolio of solutions.
  • Ensure in-product marketing programs align with lifecycle marketing, demand generation, and customer value propositions.
  • Establish clear goals and KPIs for in-product initiatives, reviewing performance and optimizing direction based on data and customer insight.

Reporting & Operational Excellence (15%)
  • Analyze the performance of launches, positioning changes, and in-product marketing initiatives, providing regular insights to the CMO and Executive Leadership Team (ELT).
  • Translate complex data into actionable recommendations that elevate our strategic positioning and improve GTM outcomes.
  • Develop and refine go-to-market playbooks, templates, and best practices to ensure consistency, efficiency, and repeatable success across all product lines.
  • Create scalable processes for cross-functional alignment during major launches, ensuring roles, responsibilities, and communications are clear and predictable.

Required Qualifications: To be considered for this role, you will have this experience:
  • 10+ years of experience in B2B SaaS marketing, with at least 5 years leading product marketing functions.
  • Proven experience developing product positioning, go-to-market strategies, and in-product engagement programs.
  • Strong understanding of product-led growth (PLG) principles and customer lifecycle marketing.
  • Experience working cross-functionally with Product, Customer Experience, Sales and Revenue Operations teams.
  • Exceptional communication, presentation, and storytelling skills.
  • Analytical mindset with the ability to translate data into actionable strategy.
  • Proficiency with product analytics tools (e.g., Pendo, Mixpanel, or Amplitude).
  • Up to 10% travel

Preferred Qualifications:
  • Experience in GovTech or other B2B SaaS environments.
  • Experience with SaaS packaging strategy (e.g., tiering, feature bundling, naming).
  • Experience developing playbooks for multi-product or multi-vertical environment.
  • MBA or advanced degree in Marketing, Business, or related field.

Target Outcomes/ Target Results
  • Clear, differentiated product positioning across all solution lines.
  • Reduction in time-to-market for product launches aligned to pipeline and adoption goals.
  • Increased engagement and upsell from in-product marketing initiatives.
  • Improved market visibility and share through competitive differentiation.
  • Data-driven insights informing both product and go-to-market decisions.

Employee Value Proposition
  • Join a company shaping the future of our tech sector.
  • Lead a highly visible, strategic function with direct influence on product success.
  • Collaborate across product, sales, customer experience and marketing to drive innovation and growth.
  • Contribute to a team that values impact, curiosity, and continuous improvement.

The Environment
  • We are a talented, passionate, and Marketing team focused on impact and innovation. We value collaboration, creativity, and results.
  • Our fully remote team takes our work seriously, but not ourselves,—we emphasize intentional relationship-building and collaboration to maintain a strong, connected culture.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time.

Compensation and Benefits
We offer a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a generous paid time off plan.
The base salary compensation range starts at $160,000 plus an annual performance-based bonus.

About Lexipol
Lexipol empowers first responders and public servants to best meet the needs of their residents safely and responsibly. We are experts in policy, training and wellness support, committed to improving the quality of life for all community members. Our solutions include state-specific policies, online learning, behavioral health resources, grant assistance, and industry news and information offered through the websites Police1, FireRescue1, EMS1, Corrections1 and Gov1. Lexipol serves more than 2 million public safety and government professionals in over 12,000 agencies and municipalities. For additional information, visit www.lexipol.com.

Lexipol Is an Equal Opportunity Employer (EOE)
Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic. Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training.
 
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